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缺钱?拼了?特朗普称愿自掏腰包谋连任

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发表于 2020-4-6 08:46:27 | 显示全部楼层 |阅读模式


在距离投票日不足 60 天的时候,美国总统特朗普团队正面临现金危机?《纽约时报》7 日称,这是共和党人此前难以想象的一幕,但总统竞选团队内部人士正给出这样的预测。8 日,特朗普放出 " 豪言壮语 ":如有必要,愿意自掏腰包竞选连任。美联社称,由于民调数据令人沮丧、负面消息接踵而至,特朗普团队正想方设法为关键捐款人 " 打鸡血 "。彭博社则指出,到目前为止,还没见过哪位现任总统用自己的钱来赢得连任。
捉襟见肘?
竞选资金本应是现任总统特朗普的最大优势之一。2016 年当选总统后,特朗普几乎从就职典礼一结束就开始筹集资金。今年春天,当民主党还在一片混战时,特朗普和共和党全国委员会就已积累了近 2 亿美元的现金优势。总统顾问们一直认为,这笔资金使特朗普比民主党总统候选人具有更明显的优势。
然而,据《纽约时报》7 日报道,与前副总统拜登比,特朗普今年早些时候的财政优势蒸发殆尽。据共和党消息人士透露,竞选最后冲刺之际,特朗普竞选团队内部人士正给出让人难以想象的评估:资金短缺。
共和党竞选支出报告显示,去年初到今年 7 月,特朗普竞选团队和共和党全国委员会共筹集到约 11 亿美元,但其中逾 8 亿美元已被花掉。美国广告分析公司 Advertising Analytics 的数据显示,在 8 月最后两周,特朗普团队不得不大幅削减电视广播支出,仅仅花了 480 万美元。
与之形成鲜明对比,一向节制的拜登团队 8 月最后两周花费约 3590 万美元电视广告费。而当月,拜登团队在筹款方面势如破竹,以 3.645 亿美元一举打破总统竞选的月度筹款纪录。
特朗普 8 日在动身前往佛罗里达州前 " 安抚 " 美媒,竞选团队筹到的资金是 2016 年同期的两到三倍,如果需要更多,他愿意自掏腰包。特朗普竞选经理比尔 · 斯特皮恩(Bill Stepien)8 日也在竞选电话会议上驳斥了现金短缺的说法," 我们正在仔细监控预算……团队对支出状况非常放心和有信心。"
共和党知名捐款人丹 · 埃伯哈特(Dan Eberhart)则告诉美联社,两名高级竞选官员近日透露,特朗普正考虑向竞选活动投入高达 1 亿美元的个人资金。由于多项民调落后于拜登、新冠疫情持续产生负面影响,共和党团队正想方设法在主要捐款人和重要支持者中 " 制造一点兴奋 "。
此消彼长
特朗普为何会在短短几个月里弄丢资金优势?美联社称,近来,许多共和党人指责特朗普前竞选经理布拉德 · 帕斯凯尔(Brad Parscale)在竞选初期挥霍无度,换来的只是人气不振。
" 帕斯凯尔在花钱方面像个喝醉的水手。" 共和党资深策略师埃德 · 罗林斯(Ed Rollins)说," 如果你花了 8 亿美元,却落后了 10 分,我认为你必须回答一个问题——游戏计划是什么?" 共和党策略师尼古拉斯 · 埃弗哈特(Nicholas Everhart)认为,迄今为止 8 亿美元的支出表明,总统过早启动竞选活动有多危险,因为到处都要花钱。
不过,特朗普 8 日仍在推特上为 " 自己人 " 辩护,称由于新冠病毒,他的竞选活动在今年早些时候被迫投入大量资金以应对 " 虚假报道 "。
《纽约时报》称,拜登之所以能够抹去特朗普早期的现金优势,原因之一是在疫情最严重的几个月里,他通过风格极简的竞选活动,大幅控制了成本。虽然被对手嘲笑是 " 地下室 " 战略,但在 " 地下室 " 里,拜登笼络了线上筹款人的支持。这些虚拟活动通常只占用候选人不到 90 分钟的时间,便可筹集到数百万美元的资金,成本几乎为零。
反观特朗普,他几乎完全拒绝此类线上筹款活动。他的竞选团队为了投其所好,不仅购买了价钱不菲的超级碗广告,还在华盛顿特区的媒体市场投放 100 多万美元的广告。而这两笔开销在今年秋天不太可能转化为竞争力。此外,为了应对 " 通俄 " 调查和弹劾审判,特朗普团队额外负担了逾 2000 万美元的法律费用。特朗普的反复无常也在一定程度上推高了竞选成本,比如他两次改变共和党全国代表大会的计划日程,团队为此多花了很多钱。
志在必得
不过,外界也注意到,随着斯特皮恩 7 月接任竞选经理以来,特朗普竞选团队实施了一系列 " 勒紧裤腰带 " 的措施,比如重塑招聘、旅行和广告预算等。
也有评论认为,拜登打破筹款纪录并不意味着高枕无忧。上周,一个新的超级政治行动委员会—— " 保护美国 " 正式启动,计划花费 3000 万美元在战场州投放支持特朗普的电视和数字广告。美国广告追踪公司 Kantar/CMAG 的数据显示,特朗普竞选团队已为大选前的电视广告预留出 1.4 亿美元。按照特朗普团队高级策略师贾森 · 米勒(Jason Miller)的说法,拜登团队在 8 月全国代表大会期间播放广告是一种浪费,特朗普团队保留现金,是为了确保拥有秋季所需的强劲火力。
彭博社指出,特朗普曾为 2016 年的竞选活动自掏腰包 6600 万美元,但到目前为止,还未有过现任总统用自己的钱来赢得连任的情况。8 日,当被追问愿意投入多少个人资金用于竞选时,特朗普气势逼人:" 无论多少,我们必须赢。"
(编辑邮箱:ylq@jfdaily.com)
栏目主编:杨立群 本文作者:安峥 文字编辑:杨立群 题图来源:新华社 图片编辑:邵竞

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